Les activités précédentes

Marketing and Fundraising are often viewed as a pair of the same kind, in many organisations terminologically interchangeable, in any case both framed as the same necessary evil. But what exactly is the relationship and interaction between the two disciplines? Are they really two sides of the same coin? Or completely different, such as, to say something, fundraising and plumbing?

Let's have a look at the latest trends and innovations in fundraising. What has changed since we had to switch to contactless fundraising because of the Coronacrisis?

At some point in its existence, every organization is faced with a crisis situation. The cause may lie in the organization itself or it may be due to an external context that you have to anticipate on. You can be critically tackled in the media, face a cyber attack on critical systems such as CRM, get in the eye of a social media storm, etc. In many cases nothing less than the reputation and credibility of the organization are at stake. A real crisis is always inconvenient, unexpected and disruptive. When a crisis hits the organisation, beautiful theoretical communications are suddenly less reality proof than you thought, decision-making processes do no longer guarantee the best, fastest and most accurate decisions. In short, it is chaos.

De cultuursector wordt hard geraakt door de coronacrisis. Eens te meer wordt duidelijk dat een duurzame financieringsmix van levensbelang is voor een culturele organisatie. Een onderdeel van die financieringsmix is fondsenwerving (particulier, corporate, …). De cultuursector zet hier meer en meer op in, maar het ontbreekt vaak nog aan kennis en expertise.

Om hier verandering in te brengen zetten Fundraisers Alliance Belgium (FAB) en Cultuurloket de Expeditie Cultuurwervers op. FAB en Cultuurloket zullen hun expertise en kennis over fondsenwerving en de cultuursector samenbrengen in een expeditie van 4 (digitale) sessies.

FAB neemt je samen met collega-fondsenwervers die recentelijk in die functie startten mee op Expeditie! Naar plaatsen waar het goed is om met gelijkgestemden samen te zijn, naar elkaar te luisteren, te leren en te inspireren.

The corona crisis threw a spanner in the works of charities this year.  Peer-to-peer and online fundraising have become increasingly important for non-profits. FAB knowledge partners Koalect and Kentaa will be sharing their insights.

Do you sometimes wonder how an online donor journey evolves? Are you interested in how organisations deal with the request for information about bequests and how you can optimise this? FAB knowledge partner Mindwize Belgium will be sharing their research results.

This FAB masterclass on ‘Strategic Communication for Fundraisers’ is given in collaboration with the AMS, Antwerp Management School.