Charitable Triad Theory: How Donors, beneficiaries, and fundraisers influence giving - June 6th, KU Leuven

31-05-23

Op 6 juni organiseert KU Leuven een seminar over 'Charitable Triad Theory: How Donors, beneficiaries, and fundraisers influence giving'. Zij hebben hiervoor Cassandra Chapman, Associate Professor of Marketing at the University of Queensland (Australia), op bezoek. Deze seminar vindt plaats in het Engels.

KULeuven CAssandra ChapmanCassandra Chapman, Associate Professor of Marketing at the University of Queensland (Australia) will give an overview of a new theory of donor psychology. On June 6th she will evidence the two basic tenets of Charitable Triad Theory First, that charitable giving is triadic influenced by characteristics of donors, beneficiaries, and fundraisers. Second, that giving is relational shaped by interactions between the three actors.

When? June 6, 2023, 12.30 - 1.30 p.m.
Where? Hybrid: Brussels Campus (Hermes Building - Room 6306) & MS Teams

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